My name is Amélie Pichard, I’m the artistic director of my own brand and I live in Bastille
with my newly married husband and my two cats. I got married four months ago in Reno,
in the United States. We made up our minds in five days. I wore embroidered Levi’s pants
with Rebel written on them and an embroidered ’30s sweater, so everything was vintage,
even the $5 ring I found just to mark the occasion. In the first place,
I trained as a clothing designer, and one day, I crossed paths
with the last shoe manufacturer in Belleville and I fell in love. What I liked was the raw aspect of the workshop, the fact that it smelled like glue and dust. I trained with a bootmaker,
and one day, I went back to Mrs. Germaine and we made a first collection together. After three seasons,
Le Bon Marché bought my products. That’s what made me realize
that I was really launching a brand. I’ve been making shoes since 2011 and I launched the bag, the ABAG,
with the crocodile on it, in 2012. The brand plays a lot with clichés,
it likes popular clichés, anything that makes it French
or anything that makes it American as well, because I’m fascinated by the United States. The baguette-shaped clutch I made
isn’t made of plastic, it’s made of wood and it’s lacquered. So, it’s about playing with all these codes,
these clichés, mixing them up… yeah. My style is a mix between Zézette
from “Le père Noël est une ordure” and Renaud, the singer, but with a sexy manicure. I need to wear comfortable
but sophisticated clothes. Jeans are kind of my uniform. I like to wear only one material. That’s why I like full denim looks,
full wool looks and full jersey looks. The vintage Céline jacket
is the only black piece I own. The big golden buttons make me look very posh and they’re mixed with black leather,
which was originally worn by bad boys, so I like the contrast in that jacket. I got this apartment 12 years ago
and it’s changed every six months, so it’s had 24 looks. I’d love to have a country house, so I decorate with things
that remind me of the countryside. I’ve got an India Mahdavi rattan chair
that I love, I’ve got a big sisal rug on the wall. Almost nothing I own
is from contemporary designers or new pieces. A Japanese artist
made this baguette-shaped lamp. There were lots of other bread forms
— round loaf, batard bread — and I bought them for the shop
and we sold them all. As for plants, I don’t have a green thumb,
but my husband does. On all our travels, he usually collects sprouts from everything in every country we go to. He brings out the roots and then he plants them. So, everything we have here is thanks to him.

Inside Amélie Pichard’s Parisian apartment | Une Fille, Un Style | Vogue Paris
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11 thoughts on “Inside Amélie Pichard’s Parisian apartment | Une Fille, Un Style | Vogue Paris

  • February 20, 2020 at 1:53 pm

    Finalement! Merci pour cette belle vidéo, Amélie a l'air super sympa.

  • February 20, 2020 at 1:55 pm

    Thank you for sharing her. She's accomplished, stylish and fun! Such a great mix.

  • February 20, 2020 at 4:10 pm

    Started reading 'In Paris' by Jeanne Damas and Lauren Bastide recently so was reading about Amelie Pichard a few days ago as she is one of the Parisian women featured in the book. Instantly clicked when this video popped up in my recommendations.

  • February 20, 2020 at 6:33 pm

    Still covet her basket bags♥️

  • February 20, 2020 at 7:43 pm

    Love the hodgepodge look.
    Anything goes. Love it.!

  • February 20, 2020 at 9:06 pm

    Ca a l'air cool la vie de bobo quand même

  • February 21, 2020 at 7:54 am

    le full look m ennuie Amelie

  • February 21, 2020 at 9:48 am

    She is the epitome of elegance.

  • February 21, 2020 at 10:11 am


  • February 21, 2020 at 2:21 pm


  • February 22, 2020 at 1:25 am

    I lovelove her❤️from korea 😘


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